"The CBS Corporation is expected to announce today the first subscription services that send news and entertainment alerts that include video clips to mobile phones. They are part of a broad new strategy to sell wireless media products directly to consumers.

A CBS News to Go service will be sold for 99 cents a month, while a service called E.T. to Go, focusing on entertainment news built off the show "Entertainment Tonight," will initially be offered for $3.99 a month. Entertainment Tonight is produced by Paramount Television, another division of CBS.

At first, each service will send subscribers up to five alerts a day, but the plan is to allow people to customize the alerts to their interests — for instance, the war in Iraq or the pregnancies of various celebrities. An alert service tied to CBS Sports is also in the works." ( via NY Times)
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